Do Librarians Come on Too Strong With Information Literacy?

It is the librarian's role to convince faculty and students of the need to develop information literacy skills to become competitive in their academic endeavors and more important when they eventually enter the business world in their chosen profession. Professionals must know how to recognize the need for information and know how to use the proper tools to find and evaluate the information they need. There is no argument about the importance of acquiring these skills.

I do perceive that very often academic librarians come on too strong in advocating for information literacy. We should not impose ourselves on people when we promote our services. Very often students will say "I know that already" and similarly faculty will state there is no time in this course for information literacy training. Do you ever feel intimidated by an overly aggressive retail salesman? I feel that often librarians come on too strong in their advocacy. I certainly would not want to antagonize a student or faculty member that way.