I received this chat reference question from a student at Northeastern University. It is very frustrating to a librarian during a chat session when nothing happens for several minutes. We often assume that the student is multitasking or just not paying attention. As you can see below, ther seemed to be a software problem since the student said that all of the messages popped up at once.
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Chat Transcript: I am looking for scholarly sources that explain any new health care compliance policies with regard to medical marketing. I have been searching for almost a week now and have been unseccuessful. Can you please help?
Librarian 1:15:30:26 2010/02/03 (GMT-5)
Note: Patron's screen name: Library Patron
Librarian 1:15:31:24 2010/02/03 (GMT-5)
Librarian 'NJ INSTofTECH Bruce' has joined the session.
Librarian 1:15:31:39 2010/02/03 (GMT-5)
Hi, I'm Bruce Slutsky, a librarian at the New Jersey Institute of Technology. Your library and my library are part of a nationwide cooperative of libraries that staff this service. I'm reading your question now.
Librarian 1:15:32:13 2010/02/03 (GMT-5)
May I ask which sources have you already checked?
Patron:15:33:16 2010/02/03 (GMT-5)
I have searched Cinhal, Medline, and Business Source Premier
Librarian 1:15:34:31 2010/02/03 (GMT-5)
I had those in mind, but perhaps you did not use a good search strategy. I don't think that Medline considers marketing issues. Please give me a few minutes and I'll do my best for you.
Patron:15:34:48 2010/02/03 (GMT-5)
thanks
Librarian 1:15:36:15 2010/02/03 (GMT-5)
There is a journal called Health Care compliance that I found through Business Source Premier
Librarian 1:15:37:24 2010/02/03 (GMT-5)
Here is an absttract of an article that I found. Please look at it and tell me if it is what you need.
Librarian 1:15:37:29 2010/02/03 (GMT-5)
The article discusses the implications of off-label settlement between Cephalon Inc. and U.S. off-label marketing prosecutions. According to the author, the settlement has served as a concrete example on the importance of maintaining off-label marketing compliance practice in accordance to government regulations and policies. In addition, the author notes that Cephalon agreed on the settlement of misdemeanor count with a guilty plea regarding the illegal distribution of misbranded drug to avoid the risk of debarment which is harmful to their business operations. Moreover, the author stressed that off-label sales and marketing compliance are necessary in businesses to comprehend liabilities rules.
Librarian 1:15:43:38 2010/02/03 (GMT-5)
Are you still there? I searched Business Source Premier and used health care compliance as a keyword pharase AND marketing as a subject term
Librarian 1:15:46:38 2010/02/03 (GMT-5)
A reference chat needs to be interactive, I can help you if you get back to me
Patron:15:49:41 2010/02/03 (GMT-5)
My apologies... all of you messages popped up at once just now. I am reading.
Librarian 1:15:49:43 2010/02/03 (GMT-5)
There were 12 hits which may answer your question
Patron:15:50:49 2010/02/03 (GMT-5)
this is good. thank for your help
Librarian 1:15:51:58 2010/02/03 (GMT-5)
Try that search strategy in Business Source Premier. You may want use that database to peruse through articles from the Journal of Health Care Compliance
Patron:15:54:18 2010/02/03 (GMT-5)
okay. will do
Librarian 1:15:54:35 2010/02/03 (GMT-5)
Is there anything else I can do for you?
Librarian 1:15:57:17 2010/02/03 (GMT-5)
I'm very sorry, but I have to log off of this chat service now. If you'd like more help with your question, please login again and another librarian will be able to assist you. I apologize for any inconvenience.
Librarian 1:15:57:26 2010/02/03 (GMT-5)
Librarian ended chat session.
Librarian 1:15:57:30 2010/02/03 (GMT-5)
Note: Set Resolution: Answered