Friday, February 11, 2011

Magazines are not dead

I certain read many popular magazines at home or on my commute.  I found an advertisement in one of them saying "We surf the Internet.  We swim in Magazines."

It contiues by saying that during the 12 year life of Google magazine readership increased 11 percent.  A new medium doesn't necessarily displace an existing one.  For example, the Ipod didn't replace CD players.

I enjoy flipping through pages of a magazine and choosing the articles that I want to read in depth.  Sometimes I am content on reading the captions or just looking at the pictures.  It is rare that someone wants to read every article of a technical journal.

I am certain that printed versions of technical journals are dieing, but magazines are here to stay.

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